London Games Festival Games Finance Market 2027: Studio Pitches to Publishers and Investors
The Games Finance Market, part of London Games Festival 2027, is accepting applications from games studios that want to pitch projects to publishers, investors and potential business partners. This is a curated investment and publishing matchmaking programme scheduled for 15–16 April 2027 in London. Applications are free and close on Friday 8 January 2027 at 23:59 GMT. A successful application does not itself grant money: selected studios may choose to purchase attendance for £279 plus VAT.
What developers actually receive
Games London reviews submitted studios and projects before selecting participants. Accepted studios can use a managed online meeting platform to indicate preferred publishers and investors, after which the organiser builds a schedule of some appointments. The ticket also grants access to the market keynote, two days of meetings, meals and drinks listed by the host, and broader festival industry talks and the New Game Plus showcase. This is an introduction to possible deal partners, not a promise that any publisher will invest.
Free application, paid market ticket
Application deadline: 8 January 2027, 23:59 UK GMT.
Initial studio application: free; no purchase is required merely to be considered.
Optional market ticket for selected studios: £279 plus UK VAT.
One ticket covers up to two company representatives and the two-day market programme.
The festival explicitly says that applying does not guarantee acceptance and does not obligate the studio to buy a ticket.
Who should apply?
The strongest fit is a studio that has a developed games project and a clear commercial need for investment, publishing, distribution or a strategic partner. Applicants should be ready to explain their team's record, project status, target platforms, production budget, milestone plan, audience, commercial model and what kind of deal they want. A project teaser, playable demonstration, pitch deck or business summary may help assess potential, but the exact document requests depend on the live form.
Selection and disclosure issues
The official entry materials state that confidential documents submitted for assessment are for the selection team's internal use and are not automatically shared with other participants. Nonetheless, studios should avoid casually publishing trade secrets in promotional text, and should clarify what they are willing to disclose in later partner meetings. If accepted, meeting preferences are considered but the number or quality of introductions is not guaranteed.
About Games London
Games London coordinates London Games Festival, a multi-day programme from 12 to 19 April 2027 linking game makers, industry partners, investors and the public. The Games Finance Market is its business-focused strand, distinct from the Official Selection consumer showcase. Applying for one does not mean automatically entering the other; deadlines and fees also differ.
Official studio application and terms
Games Finance Market 2027 official studio application: https://festival.games.london/gfm/registration/introduction/studio
London Games Festival's list of 2027 opportunities: https://festival.games.london/applications
Verified 24 October 2026. Global studio opportunities with in-person London meetings. Application deadline 8 January 2027 at 23:59 GMT; £279+VAT only for a selected studio choosing to attend.