London Games Festival Official Selection 2027: Free Indie Game Applications, £499 Fee If Selected
London Games Festival 2027 is accepting upcoming games from developers in the UK and around the world for its Official Selection. A curated group of titles will receive visibility through the festival's physical showcase, online channels and Steam promotions. Applications are free and close on Monday 11 January 2027 at 23:59 GMT. However, the free submission is not the full participation cost: successful games must pay a £499 plus VAT accreditation fee. Developers should understand that difference before applying.
What is the opportunity?
The Official Selection is a competitive showcase of upcoming games, rather than a direct cash grant. Curators seek original, engaging titles across platforms and genres, from independent projects to selected publisher releases. Accepted games are expected to appear at New Game Plus, the public-facing festival showcase, on 16–17 April 2027 in London. Selected titles may also feature in festival publicity, industry programming and the associated Steam campaign.
Deadline, demo and financial conditions
Application deadline: 11 January 2027, 23:59 Greenwich Mean Time (GMT).
Submission for consideration: free of charge.
Accreditation required if selected: £499 plus UK VAT for a successful game.
A playable demo must be available by February 2027, not merely promised for the event.
Selected studios are expected to attend and exhibit at New Game Plus on 16–17 April 2027.
Preparing an application
The application asks for studio identity, information about the game and its development, a plan for participating in the festival and supporting media or relevant playable links. Games from the same company can be submitted separately, but the festival says it normally admits no more than one title from a single company. Larger publishers with high annual unit sales are encouraged to discuss partnership opportunities rather than assume the ordinary indie route is optimal.
Other costs and visibility
The £499 fee is only an accreditation fee for selected games; travel, accommodation, freight, staff time, showcase build and any separate marketing may add to the final budget. Applying does not guarantee a selection or sales performance. Small teams should budget for the two-day public demo, consider legal permissions to publicly display music and screenshots, and plan language/accessibility options for an international player audience.
The organiser
Games London is the organisation behind London Games Festival, which runs a multi-day programme of exhibition, industry networking and support for UK and international games businesses. The 2027 programme is scheduled for 12–19 April, and the official application page publishes requirements, participation fees and exact deadlines in one place.
Official links
London Games Festival Official Selection application: https://festival.games.london/official-selection/registration/introduction
All open London Games Festival 2027 applications: https://festival.games.london/applications
Checked 24 October 2026. Location: London, UK, global studio applications. Close: 11 January 2027 at 23:59 GMT; selected teams pay £499+VAT.